“Do I or don’t I?”


“Do I or don’t I?”
That’s the question most businesses and organisations have when it comes to social media. Using social media is a commitment and requires resources. It’s a long-term game rather than a short-term fix.
Answer the following five questions to see if you really need to be on social media:
1/ Do your key audiences or clients use social media?
2/ Do you want to stay in touch with what others are thinking and seeing? Broadcasting is one thing, but listening is more useful.
3/ Do you want to connect with people on a personal level? When handled properly, social media is great at letting people get to know you a little better.
4/ Do you want increased search engine rankings? Social media profiles frequently rank highly with major search engines.
5/ Do you want to be recognised as an expert? You’re in your job (hopefully) for a good reason; show your expertise.
If you answered yes to three or more of the above questions then you need to be using social media.
For more information on how to get started using social media go to our blog on “Social media for beginners” at www.tandemstudios.co.nz
Top tip
Set up a sample group of your customers/clients or stakeholders and survey them on their social media usage over a one-week period, then start your social media where your clients are.
If you have a question about social media email me at