How do I get the most out of social media?


Using social media is just like using any other marketing and promotional tool – it works best with a clear set of specific objectives up front and relevant and realistic ways of measuring the success of the plans that you implement. You wouldn’t launch a print advertising campaign without a plan and the same applies to social media. Here are five points to consider when putting your social media plan together.

  • Who is your target market?
  • What social media channels do they use?
  • What targets or goals do you want to achieve?
  • Who will mange the social media and track results?
  • Create a content plan that informs, connects and engages, then implement

Top tip:
Once you’ve put your social media plan together check in with a provider or 'hard core regular' that operates in the social media space and ask if what you’re planning is achievable. 
If you have a question about social media email me at