Connected to Social Media


Social media is all about content, but that doesn’t just mean words on a screen. People expect a wide variety of content that they can engage with and respond to. Video content is often the most effective and lasting social media content. This is because video can become a part of your ‘digital long tail’ - a term for the lasting footprint that your organisation or business leaves behind it in the online environment. People can view video content numerous times and can easily share video content with their friends or customers on their website and via many different social media channels.

Here are five ways that you could use video online.

  • 1/ Promote your business
  • 2/ Record client testimonials
  • 3/ Provide an inside look at your business for customers, investors and/or employees
  • 4/ Provide ‘how to’ videos or presentations
  • 5/ Highlight particular products or services e.g. using product demonstrations

Top tip:

Think about how video is used effectively by other businesses or organisations. Why does it work? How could apply those same tactics to your business?
If you have a question about social media, email me at

- Dave Dunlay